How Can Digital Marketing Help My Business
Is Digital Marketing important to helping my business grow?
Digital Marketing is a relatively new industry, and one that some business owners just wont understand due to the jargon and the fact that its spending money on the unknown. If done right then digital marketing can drive targeted customers to your business 24 hours a day in a way that traditional marketing just couldn’t. However the different types of digital marketing which we will run through below all have good points and bad points which we will highlight. Lets take a look first at the breakdown of the different areas that make up digital marketing in its most simple forms.
Social Media
The most common digital marketing for small businesses will be social media. This has the potential to get massive exposure for your business for a low cost. You can post on facebook and instagram for free and can get your message out to reach all your followers. This is a great way of keeping your products and services fresh in the mind of your customers and suppliers. This is great for a startup business but you may find that posting everyday just for the sake of it will end up annoying people if they see the same thing over and over again. Be clever with what you post and people will want to read your content. Social media training is something we highly recommended if you want to post yourself, or getting a professional team to post for you can do wonders for your business.
Pay Per Click (PPC)
This is another common for of digital marketing and can help you reach targeted customers who are searching for your products or services. You can do this through social media or through Google. If you start a PPC campaign you can choose an audience based on a huge amount of factors such as location, interests, previous searches etc. This means you are only reaching targeted customers that you want to reach. Setting up a custom audience ensures your budget is spent wisely.
Local SEO
SEO is Search Engine Optimisation. This means setting up your website so that the search engines clearly understand what your website is about so they can show this site to relevant people who are searching for the content you have. This is especially important of local businesses as they often want to be targeting customers in a close proximity to their shop or business. Using Local SEO can drive targeted local customers to your business by solving problems or having content that helps people in that area. If you are a shop, restaurant or any local service business this can be the most effective type of digital marketing.
Organic SEO
This is the most intense and costly way of marketing your business online. It often will take time to get your business above other established businesses by gaining credibility in the eyes of a search engine and providing content that the end user wants to see. Google use over 200 different factors to decide what website ends up on the first page of search. This is a long term strategy and can be seen as a long term investment in your business.
As you can see there are many types of digital marketing that all have their own strengths and weaknesses depending on your business and your budget. For a free digital marketing assessment then please get in touch today for a chat about your business.
